Problem
Spotify removed the social aspects in their app, making users who wanted shared music experiences unsatisfied.
Solution
An app that integrates into the existing Spotify app, allowing users to share music and have unique experiences together.
Timeframe
2023 - 12 weeks
Client
School
Tools
Figma, Photoshop
Role
Research, Design
The lack of social aspects within Spotify exists.
I conducted surveys, identified the pros and cons of similar social music apps, and evaluated them using Usability Heuristics.
Key pain points include:
Not knowing music listening feature exists/where to find it
Can't share songs with friends directly
Can't see friends' listening activity
Using the insights, user groups and user journey maps were made to further understand the user's point of view.
Key features:
Community page featuring latest music/news
Sharing music directly with others
Intuitive way to listen with friends
Multiple prototypes were created and sent for testing, before completing the final prototype with a style guide aligned to Spotify.
Final Prototype Screens
Takeaways
Without many references available online, I proposed several unconventional ideas. However, my team initially struggled to understand the direction. Hence, I learned to justify my design decisions clearly using data/visual references. I also learned to be more open to constructive criticism and alternative ideas, which improved our communication and collaboration process.
